Right Idea creative is part of Growth Solutions Group.
Being part of a strategy and marketing consultancy makes us different.
Right Idea's core strength is creating and implementing brand defining ideas
What do we mean by 'Brand Defining Ideas?'
There is a chasm between business speak and world the consumer world. Quite often that chasm is mirrored between the client and the agency.
Right Idea is different.
Our ideas don't come at the end of a long process. They are born and embedded in the brand essence and business objectives.
We call them Brand Defining Ideas because they connect the consumer with the brand in the most intense way possible.
The central idea may be expressed in traditional and digital media advertising, but may also be found in product innovation, a stunt, a PR event, product placement, a TV series or book, or the right combination.
Watch Showreel
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Grattan Institute
Australia's most prestigious public policy think tank needed an identity that would reflect the brand principles of authority, independence and approachability. The iden...
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Deakin University
How to position Deakin graduates competitively against their Melbourne and Monash contemporaries. GSG research gave us the insight: Deakin graduates are better ...
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Holmesglen
Holmesglen is mostly seen as a TAFE institution specialising in trades. In fact, Holmesglen also offers degree and other vocational training courses. This ca...
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The Royal Children's Hospital Foundation
Bringing together a wealth of stories, The Royal Children's Hospital Foundation'sAnnual Review is a celebration of the foundations contribution to theHospital....
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New Hardys Creative
Australia’s oldest and largest selling global wine brand, Hardys had over recent years been traded down into the ‘value’ segment of the market.&nb...
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New Open Universities Creative
Open University’s board was seeking a growth strategy and engaged GSG to evaluate potential acquisition opportunities. An initial review identified late...
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Brand Architecture: High End Property Sales
Becton is a listed Australian diversified property group with a strong record in property development and construction, property funds management and retirement village o...
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Ad campaign: Regional Development Victoria
The Victorian government has invested significantly in Provincial Victoria over recent years. With strong evidence of financial economic growth in place...
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Brand Building: Alfred Deakin Lectures
Created to inform, provoke and stimulate ideas and conversations, the Alfred Deakin Lectures are a celebration of big ideas and brilliant minds. GSG were engaged to help ...
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Brand Creation: Fordham
Victorian financial advisors, Grant Thornton decided to follow a different path from their global parent company. GSG and Right Idea worked with the par...
- Creative Brand Ideas
- Communication strategy
- Campaign supervision
- Creative strategy
- Creative concepts and advertising campaigns
- Campaign production
